2022/06/28 North Star Place Branding & Marketing MENIFEE EXPLORE STRAPLINE, WEBSITE WRITING AND DEVELOPMENT SERVICES* Please attached a second page for additional information to support this agreement.
CITY OF MENIFEE Agreement/contract coversheet
DATE: June 28, 2022
TO: Armando G. Villa, City Manager
CC:
Agreement Routed to City Attorney: 6/21/2022 (Via email, attached)
FROM: Margarita Cornejo, Financial Services Manager
Kristina Hernandez, Industry and Tourism Marketing Coordinator
SUBJECT: Professional Services Agreement between the City of Menifee and North Star Place Branding &
Marketing for Menifee Explore Strapline, Website Writing and Development Services.
IS THE AGREEMENT/CONTRACT WITHIN THE CITY MANAGER’S SIGNATURE AUTHORITY?
Yes – Purchase of Commodities under $50,000 Professional Services under $25,000
Change Order under $25,000 or less than 10% of original contract (supplies, equipment, services or construction contracts)
Public Works Contract for $45,000 or less No – City Council authorized City Manager to sign (Council action attached)
Department Date Initials
Gina Gonzalez, Economic Dev. Director
Regina Funderburk, Chief Financial Officer
Rochelle Clayton, Assistant City Manager
Jeffrey T. Melching, City Attorney
Stephanie Roseen, Acting City Clerk
INSURANCE REQUIREMENTS
CATEGORY APPLICABLE NOT
APPLICABLE
WAIVED EXPIRATION DATE
General Liability 12/12/2022
Automobile Liability 3/21/2023
Worker’s Compensation 12/12/2022
Professional Liability 1/24/2023
Other: Umbrella 12/12/2022
Other:
APPROVED/REVIEWED BY RISK
MANAGEMENT (R. Cardenas, Deputy Human
Resources Director):
DocuSign Envelope ID: 253933FA-25D7-47E9-9BEE-1075256535F0
6/30/2022
7/21/2022
7/25/2022
7/25/2022
7/26/2022
2
WHY IS THIS AGREEMENT/CONTRACT NEEDED?
The agreement between the City of Menifee and North Star Place Branding & Marketing shall provide the following: creative content generation of the Menifee Explore Website, by auditing the website and its content, making
recommendations, and upon approval of recommendations they will create updated content, and produce a strapline
(tagline) for Menifee Explore with one round of revisions. While also conducting trademark and google searches for basic
clearance for each line presented.
WHAT IS THE TOTAL LENGTH OF THE AGREEMENT/CONTRACT?
The term of the agreement will cover the period of July 1, 2022, to December 31, 2022
WHAT IS THE TOTAL DOLLAR AMOUNT OF THE AGREEMENT/CONTRACT?
$9,400.00(Not-to-Exceed Amount)
HOW WAS THE VENDOR/CONSULTANT/CONTRACTOR DECIDED ON?
Staff has reviewed the proposal for completes and costs reasonability and recommends moving forward with engaging
North Star Place Branding & Marketing for such services.
Supplies/Equipment/Maintenance/Construction Prior Contract/Experience with the City $5,000 - $49,000 – Three Written Quotes Yes
Over $50,000 – Competitive Bidding and Formal Proposals
Public Works Projects Professional Services
Under $45,000 – Purchase Order, Contract (Prudent Judgement) Under $25,000 – City Manager
$45,000 - $174,999 – Informal Bidding Process over $25,000 – City Council Approval
Over $175,000 – Formal Bidding Required
WHERE ARE THE FUNDS COMING FROM?
Funding is coming from the approved FY 21/22 Economic Development Budget
WHAT GENERAL LEDGER ACCOUNT NUMBER SHOULD BE USED FOR THE PURCHASE ORDER?
100-4350-51720 (Professional Services)
IS THERE SUFFICIENT BUDGET? WHAT IS THE AVAILABLE BUDGET?
Yes, as of 6/28/2022 Account #100-4350-51720 has a balance of $29,336.88.00 (see attached Eden Report)
ATTACHMENTS
- CONTRACT/AMENDMENT
- CERTIFICATES OF INSURANCE
- EMAIL TO CITY ATTORNEY FOR REVIEW/APPROVAL (N/A)
- EXPENDITURE STATUS REPORT (AVAILABILITY OF FUNDS)
DocuSign Envelope ID: 253933FA-25D7-47E9-9BEE-1075256535F0
Correction Funding coming from FY 22/23 Economic Development Budget.