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2021-07-07 City Council Item No. 12.1 Menifee K.E.E.P. Business Walk Results Presentations Regular MEETING - Additional Meeting Materials•Menifee K.E.E.P. (Keep Existing Employers Profitable) Business Walk was held between late April and May 2021 •100 Menifee businesses were surveyed after randomly being selected from the Menifee business license list •Volunteers from the Chamber and City Staff surveyed businesses to measure the State of Business in Menifee •Due to COVID-19, surveys were taken in-person, by phone, or virtual via Zoom or email KEY FINDINGS •81% of the businesses surveyed were highly or somewhat confident that their business would recover from the pandemic. •The other 16% of the businesses were unsure due to the lasting impacts of the pandemic. •This has largely been caused by the difficulty to hire staff due to additional pandemic unemployment. •As well as the uncertainty of the prolonged guidelines and modifications to resume business back to normal. HIRING •Three-quarters (75%) of the surveys plan on hiring/bringing back 50%-100% of their employees. •19% of businesses plan on bringing back less than 25% of their employees; or they have stated that they have already hired back their staff before survey was taken. •Integrating new technology and services such as online ordering and delivery, going virtual when possible, telecommuting •Following guidelines from the Centers for Disease Control and Prevention and taking precautionary measures make customers feel safe •Making business decisions to quickly respond such as outdoor dining, reducing hours, and contactless transactions •Taking advantage of financial assistance •Health App for employee’s safety check •QR Codes •Virtual Meetings/Telecommute •Handsfree Point-of Sale NEW TECHNOLOGY & ENHANCEMENTS FROM MENIFEE BUSINESSES This Photo by Unknown Author is licensed under CC BY-NC What was a business decision related to the pandemic that you now realize was a mistake? •Did not spend the entire PPP Loan •Scaling back on marketing strategies •Moving virtually in a senior population •Reducing support staff and not hiring enough These responses will be utilized as topics for workshops or programming to assist our business community HOW WE CAN ASSIST: What would you like to improve about your business? •Advertising & Marketing Assistance •Community Information, Connecting with the Community and Public Events •Hiring and Qualified Workforce •Digital Systems upgrades How can the City & Chamber assist your business? •Continue regular communications as the City and Chamber have been •Keep the City growing •Increased advertising by the Chamber •Pro-business policy advocacy •More sponsored events QUESTIONS? Thank you.