2021-10-20 City Council Item No. 8 Councilmember Deines Handout REGULAR MEETING - Additional Meeting Materials1
Microchipping Encouragement
We offered our microchipping ½ off for the
entire month of June in order to encourage
microchipping before the 4th of July holiday.
•50% increase in lost pets around 4th of July
•More microchipping = Less lost animals in the
shelter/more returns to owners
•2021 AFV took in 176 dogs over the week of
4th of July. July 1 –July 8
•58 were owner surrenders
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•Maintains or strengthens
positive relationships
between AFV & rescue
organizations.
•Increases engagement
with our followers and
reach is significantly
higher with potential
followers.
AFV Calendar Contest
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We held a campaign for people to submit
photos of their pets for our calendar.
•Donations were needed to vote on favorite
•Increases engagement with audience
•Shows AFV cares about the community’s
animals
We participated in a campaign by Petco Love
for people to submit adoption stories.
•More community engagement
•Strengthens follower/organization
relationship
•Showcases updates on successful adoptions
Clear the Shelters 2021
We participated in a nationwide campaign from August 23rd –September 19th to
encourage adoptions through shelter events, discounts, and social media blasts.
•Held a Clear the Shelters event at the shelter on September 18 with vendors, goodie bags, raffles, and
giveaways.
•Adopted 366 animals
•Offered $25 off adoption fees on the 18th, meaning
our pitbulls/chihuahuas were free (excluding
additional spay/neuter fees if applicable.)
•Had professional photography done each week to
edit and post 4 “Pets of the Day” for all four weeks.
•Helped promote the campaign by social media posts
and flyers around the shelter.
2021 Hurdles
Accomplishments
During SummerNonprofit of the Year Award
Smernoff Grant/Albert and
Anna Herdina Memorial Fund Grant
•Selected by Assemblymember Kelly
Seyarto & California Association of
Nonprofits (2021-2022)
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•Irrigation system brought up to date
•New washer/dryers (2 of each)
•Hot water system revamped
•2 new servers
•Roofing for all kennels (prevents escapes)
•Parking lot resurfaced
•New & more efficient phone system
•All new flooring for halls indoors
•Thresholds on doors (helps prevent disease
spread, helps keep rooms hygienic as it does not
trap waste, keeps room smelling fresh.)
Before
Approved Capital Repairs Update
Item 6b.
After
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Before
After
After
Before
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Before After
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Executive Director Update
Item 6c.