2021-03-15 City Council SPECIAL MEETING - Agenda PacketCity Council Chambers
Via Live Video (see below)
Menifee, CA 92586
Bill Zimmerman, Mayor
Bob Karwin, District 1
Matthew Liesemeyer, District 2
Lesa Sobek, District 3
Dean Deines, District 4 AGENDA
Menifee City Council
Regular Meeting Agenda
Monday, March 15, 2021
5:00 PM Closed Session
6:00 PM Regular Meeting
Armando G. Villa, City Manager
Jeffrey T. Melching, City Attorney
Sarah A. Manwaring, City Clerk
AS A RESULT OF THE COVID19 VIRUS, AND RESULTING ORDERS AND DIRECTION
FROM THE PRESIDENT OF THE UNITED STATES, THE GOVERNOR OF THE STATE OF
CALIFORNIA, AND THE RIVERSIDE COUNTY PUBLIC HEALTH DEPARTMENT, AS WELL AS
THE CITY OF MENIFEE EMERGENCY DECLARATION, THE PUBLIC WILL NOT BE
PERMITTED TO PHYSICALLY ATTEND THE MENIFEE MEETING TO WHICH THIS AGENDA
APPLIES. YOU MAY PARTICIPATE IN THE MEETING BY:
LIVE VIDEO:https://cityofmenifee.us/agendas and click on the “HTML Agenda Packet” icon
under Documents.
PUBLIC COMMENTS:For your comments to be read during the live meeting (3
minutes maximum) click on the link above and click on the comment icon under options, or
submit an email to publiccomments@cityofmenifee.us
SPECIAL MEETING (3:00 PM)
1.CALL TO ORDER
2.ROLL CALL
3. PLEDGE OF ALLEGIANCE
4. WORKSHOP
4.1 Strategic Visioning Plan Update
RECOMMENDED ACTION
1. Review and discuss the City Council Strategic Visioning Plan updates; and
2. Provide revisions to current City Council Strategic Visioning Plan, if applicable.
5.ADJOURN
Menifee Mayor and City Council
March 15,2021
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CITY OF MENIFEE
SUBJECT: Strategic Visioning Plan Update
MEETING DATE: March 15, 2021
TO: Mayor and City Council
PREPARED BY: Imelda Huerta, Senior Management Analyst
REVIEWED BY: Jeff Wyman, Assistant City Manager
APPROVED BY: Armando G. Villa, City Manager
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RECOMMENDED ACTION
1. Review and discuss the City Council Strategic Visioning Plan updates; and
2. Provide revisions to current City Council Strategic Visioning Plan, if applicable.
DISCUSSION
Background
In July of 2018, the 2018 – 2023 Strategic Visioning Plan (Plan) was adopted by the City Council.
The purpose of this vision is to define goals and objectives that align with the City’s business
goals and to improve the balance between demand for more efficient and available City
resources, including technology, staff, capital, and operating funds. This five-year strategic
visioning provides a roadmap that will help the City close the gap between current and future
needs and was accomplished through a collaborative effort between the City Council and City
Staff.
It is important to ensure that the Plan remain current with the City’s quickly evolving environment,
which includes periodic review of priorities as well as goals and objectives. New initiatives may
be added and/or existing projects updated or removed, based on progress and the current
business of the City. It is crucial to maintain the Plan as a “live” document.
The Strategic Visioning Plan consist of four main goals and various objectives and tasks. The
goals are as follows:
Goal 1 – Safe & Attractive Community:
Vision: Provide a full range of services that meet the highest professional and accredited
standards of public safety by protecting life, maintaining order, and safeguarding property within
our community.
Item Title:4.1 Strategic Visioning Plan Update
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Goal 2 – Livable & Economically Prosperous Community:
Vision: Develop mechanisms to foster a robust economy, solid educational opportunities, and
jobs.
Goal 3 – Responsive & Transparent Community Government:
Vision: Foster efficient multi-modal communication to inform and educate our community to
develop a clear sense of place and establish our unique identity.
Goal 4 – Accessible & Interconnected Community:
Vision: Create and maintain functionally appropriate, sustainable, accessible, and high-quality
infrastructure and facilities.
There are six main goal categories/objectives that have been identified and encompass one or
more of the noted goals above:
1) Public Safety (Safe and Attractive Community)
2) Land Use (Livable & Livable & Economically Prosperous Community)
3) City Hall (Responsive & Transparent Community Government)
4) Infrastructure (Accessible & Interconnected Community)
5) Community Outreach (Responsive & Transparent Community Government)
6) Workforce and Facilities Management (Safe and Attractive Community, Livable &
Economically Prosperous Community, Responsive & Transparent Community
Government, Accessible & Interconnected Community)
Updates
Staff presented updates to the City Council on May 7, 2019, December 4, 2019, March 12, 2020
(workshop), and January 20, 2021. During the March 2020 workshop, staff reported that about
half of the Strategic Visioning Plan items had been completed, however, a few items were added
based on the workshop discussion:
Public Safety:
New Fire Station 5:
o Response Time Assessment
o Funding Strategy
o Design and Environmental
o Construction
Fire Services Citywide Needs Assessment
o Fire Dept. Strategic Plan
Land Use:
Parks & Trails/Enhance Standards of Park System
o Phased plan for Evans property
Item Title:4.1 Strategic Visioning Plan Update
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o Form Parks-Related Nonprofit
o Open Space/Nature Preserve Conservation Effort (Open Space Purchases Effort)
Infrastructure:
“Welcome Mat” Program
o Begin process of “welcome mat” landscaping beautification at main corridors
o Milestones for phased design of off ramps beautification (TBD)
Northern/Southern Gateway Development (revised)
o Identify Facilities
o Funding Sources
o Partnerships with Utility Providers
Bradley Bridge over Salt Creek (tasks added)
o Design
o Environmental
o Funding Strategy
o Construction
Smart Cities for Infrastructure
o Develop Strategy Plan
Community Outreach:
Community Education Outreach
o Public recognition for youths & college students’ contributions (include “stories”)
Create Health Care/Medical Partnerships
o Identify partners
o Execute MOUs
Public Records, Open Access & Public Transparency
o Easy Access Online Records Request
o Online Records Lookup (Laserfiche Public Portal)
o 2020 Elections Information Page
o Updated Agenda Management System
o Accela Citizens Access / online permitting portal
o OpenGov / public dashboard
During March 2020 through March 2021, a total 21 tasks were completed:
Public Safety:
Active Code Enforcement
o Enhanced Collections Program
Item Title:4.1 Strategic Visioning Plan Update
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Aesthetics of the City
o Development of Design Guidelines for Commercial Buildings
Police Department Formation
o Acquire & Retrofit Police Facilities
o Recruit & Hire Sworn and Professional Staff
o Develop & Implement Department Training Program
o Procure & Outfit Police Vehicle Fleet
o Implement Dispatch & Radio Agreement
o Draft & Adopt Policy/Procedures Manual
New Fire Station 5
o Response Time Assessment
o Funding Strategy
Land Use:
Parks & Trails / Enhance Standards of Park System
o Recalibrate the Quimby Fee Structure
o Open Space/Nature Preserve Conservation Effort (Open Space Purchases Effort)
(ongoing task)
Infrastructure:
Scott Rd. / 215 Improvement
o Complete Construction / Grand opening
o Public Outreach
Holland Rd. Overpass
o Develop Funding Strategy
Identify Menifee at Entrances (incudes wayfinding signage)
o Develop Menifee Gateway Sign Program
Community Outreach:
Create Health Care / Medical Partnerships
o Identify Partners
Public Records, Open Access & Public Transparency
o Easy Access Online Records Request
o 2020 Elections Information Page
o Updated Agenda Management System
o OpenGov Implementation
To date, with new tasks considered, and including tasks identified as completed and ongoing, 109
actions/tasks have been completed (60% of plan).
Item Title:4.1 Strategic Visioning Plan Update
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City of Menifee Staff Report
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For reference, “ongoing” completed tasks include the following:
Land Use:
Parks & Trails / Enhance Standards of Park System
o Open Space/Nature Preserve Conservation Effort (Open Space Purchases)
o Review Opportunities for Regional Multi-use Sports Facilities within New
Developments
Infrastructure:
Pavement Management Program
o Update Street Inventory
o Redefine Priority List
o Update Cost Estimate
o Make Recommendations to Council
Community Outreach:
Social Media Increased Presence
o Monitor Social Media platforms
o Create On-Going Content
o Develop Videos
o Develop Graphics Materials
o Create Menifee Minute Series
o Create Live- Feeds featuring Town Halls, and Events
o Partner with Local HOAs
Workforce and Facilities Management:
Workspace
o Adequate Space for Staff and Future Recruitments
Staffing
o Increase Expected Customer Service with Increased Staffing
Update Technology
o Update Antiquated Systems and Equipment
Maintenance Equipment
o Invest in Equipment to Maintain City Infrastructure
STRATEGIC PLAN OBJECTIVE
This is an update of the five-year Strategic Visioning Plan; all objectives apply.
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:5
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City of Menifee Staff Report
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FISCAL IMPACT
There is no fiscal impact associated with the recommended action.
ATTACHMENTS
1. Strategic Visioning Plan Task Summary – March 2021 Updates
2. 2018-2023 Strategic Visioning Plan with January 2021 Updates
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:6
Menifee Mayor and City Council March 15,2021
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Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update 1. Public Safety1.1Local Control: Contract vs. Local DepartmentArmando G. Villa 1.1.1Prepare an updated independent comprehensive Public Safety / Police Services StudySep-2018Armando G. Villa 1.1.2Financial Feasibility and comparison of existing services contract studyDec-2018Armando G. Villa 1.1.3 Develop conceptual implementation planMar-2019Armando G. Villa 1.1.4 Present for City Council consideration/actionJun-20191.2 Active Code Enforcement Cheryl Kitzerow/Lionel Martinez 1.2.1 Develop of Comprehensive Code Enforcement PlanDec-2019Captain Gutierrez/Rutan & Tucker 1.2.2 Revise and update various municipal codes Jun-2021Cheryl Kitzerow/Lionel Martinez 1.2.3Develop Standard Operating Procedure for DepartmentDec-2019Colin McNie 1.2.4 Prepare Staffing PlanJun-2018Colin McNie 1.2.5 Parking Enforcement ProgramDec-2018Captain Gutierrez/Jon Nicks 1.2.6 Street sweeping Enforcement Program TBD Colin McNie 1.2.7 Nuisance abatement programSep-2018Colin McNie 1.2.8 Weed abatement ProgramJun-2018Rutan & Tucker 1.2.9 Enhanced City Attorney ServicesJul-2018Colin McNie 1.2.10 Abandoned Vehicle Abatement (AVA) ProgramSep-2018Colin McNie 1.2.11Implementation of Code Enforcement Action Team (CAT)Dec-2018Colin McNie/Jeff Wyman 1.2.12 Code Enforcement Software UpdateJun-2018Colin McNie/Wendy Preece 1.2.13 Cost Recovery ProgramSep-2018Colin McNeil 1.2.14 Enhanced Citations ProgramSep-2018City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatusMarch 15, 2021Page 1Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 7Menifee Mayor and City Council March 15, 2021Page 8 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatusCaptain Gutierrez/Rochelle Clayton 1.2.15 Enhanced Collections Program Jun-2020Colin McNie/Gina Gonzalez 1.2.16 Public Outreach Program Feb-2019Colin McNie/Jon Nicks 1.2.17 Panhandling EnforcementJul-20181.3 Aesthetics of the City Colin McNie 1.3.1 SignageDec-2018Colin McNie 1.3.2 Education Program with Business OwnersDec-2018Colin McNie / Rutan & Tucker 1.3.3 Trash Can OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.4 Shopping Carts OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.5 Construction site screening OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.6 Graffiti abatement ProgramDec-2018Colin McNie / Rutan & Tucker 1.3.7 Private Property Parking OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.8 Commercial Property Parking OrdinanceDec-2018Jon Nicks / Colin McNie 1.3.9Vagrant Camps Clean-ups/Procedures/EnforcementDec-2018Jonathan Smith / Colin McNie 1.3.10 Illegal Dumping Enforcement ProceduresDec-2018Colin McNie / Rutan & Tucker 1.3.11 Abandon Property OrdinanceDec-2018Cheryl Kitzerow 1.3.12Development of Design guidelines for Commercial BuildingsMar-2020Added May 7, 2019 1.4 Police Department FormationPat Walsh / Jeff Wyman / Dave Brown / Colin McNie / Imelda Huerta/ Allen Yun/ Rochelle Clayton/ Daniel Alvarado/ Michelle Sarkissian 1.4.1 Acquire & retrofit police facilitiesMar-20201.4.2 Recruit & hire sworn and professional staffJun-20201.4.3 Develop & implement department training programMay-20201.4.4 Procure & outfit police vehicle fleetMay-20201.4.5 Adopt dispatch and radio agreement w/ MurrietaAug-2019March 15, 2021Page 2Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 8Menifee Mayor and City Council March 15, 2021Page 9 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatus1.4.6 Implement dispatch & radio agreementApr-20201.4.7 Draft & adopt policy / procedures manualMay-20201.4.8 Design and authorize department badge/patchJan-20201.4.9 Analyze adequacy of public safety DIF Jul-2021Added March 12, 20201.5 New Fire Station 5Jeff Wyman, Rochelle Clayton, Yolanda Macalalad, Carlos Geronimo, Imelda Huerta, Kirk Barnett 1.5.1 Response Time Assessment Nov-20201.5.2 Funding StrategyMar-20211.5.3 Design and Environmental Feb-20221.5.4 Construction Dec-2022Added March 12, 20201.6 Fire Services Citywide Needs AssessmentJeff Wyman, Rochelle Clayton, Yolanda Macalalad, Carlos Geronimo, Imelda Huerta, Kirk Barnett1.6.1 Fire Dept. Strategic Plan Dec-2021March 15, 2021Page 3Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 9Menifee Mayor and City Council March 15, 2021Page 10 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatus2. Land Use2.1Sphere of Influence Analysis to Determine Future Ultimate City Limits Cheryl Kitzerow 2.1.1 Land Use Analysis TBD Cheryl Kitzerow 2.1.2 Public Services Analysis TBD Cheryl Kitzerow 2.1.3 Public Facilities Analysis TBD Cheryl Kitzerow 2.1.4 Outside Agencies Analysis TBD Cheryl Kitzerow 2.1.5 LAFCO Processing TBD 2.2 Annexation Cheryl Kitzerow 2.2.1 General Plan Amendment / Comprehensive Update TBD Cheryl Kitzerow 2.2.2 Zoning Map Amendment TBD Cheryl Kitzerow 2.2.3 Pre-Zoning TBD Cheryl Kitzerow 2.2.4 CEQA TBD Cheryl Kitzerow 2.2.5 LAFCO Processing TBD Cheryl Kitzerow/Gina Gonzalez 2.2.6 Public Outreach Strategy TBD 2.3Parks & Trails/Enhance standards of park system Jon Nicks 2.3.1a Recalibrate the Quimby fee structureDec-2019Jon Nicks 2.3.1b Recalibrate the DIF fee structure Jul-2021Jon Nicks 2.3.2Identify Multi-Use Facilities within new housing developmentsJul-2018Jon Nicks 2.3.3Conceptual Design for Regional Multi-use Facility at the Evans PropertyFeb-2020Jon Nicks 2.3.3a Phased Plan for Evans Property Jul-2022Added March 12, 2020Jon Nicks 2.3.4 Form Parks-Related Nonprofit Jul-2023Added March 12, 2020Jon Nicks 2.3.5Open Space/Nature Preserve Conservation Effort (Open Space Purchases)Completed & OngoingMarch 15, 2021Page 4Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 10Menifee Mayor and City Council March 15, 2021Page 11 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatusAdded May 7, 2019Jon Nicks / Cheryl Kitzerow 2.3.6Review opportunities for Regional multi-use sports facilities within new developments.Completed & Ongoing2.4 Valley Wide Parks Transition Jon Nicks / Rutan & Tucker 2.4.1 Complete LAFCO Detachment Process TBDJon Nicks / Rutan & Tucker 2.4.2 Develop Transition Plan TBDJon Nicks / Rutan & Tucker 2.4.3 Create Staffing Plan TBDJon Nicks / Rutan & Tucker 2.4.4 Conduct Facility Condition Assessment TBDJon Nicks / Rutan & Tucker 2.4.5Establishing Maintenance and Capital Improvement Plan TBDJon Nicks / Rutan & Tucker 2.4.6 Transition Assessment Funding TBDJon Nicks / Rutan & Tucker 2.4.7 Transfer of Reserve from VW to City TBDJon Nicks / Rutan & Tucker 2.4.8 Transfer of all Contracts, Easements, and Utilities TBD2.5Cherry Hills Plaza Commercial Development Gina Gonzalez/Jeff Wyman 2.5.1Analyze Commercial Property In Sun City DevelopmentMay-2016Gina Gonzalez/Jeff Wyman 2.5.2 Engage Property Owners Jun-2016Gina Gonzalez/Jeff Wyman 2.5.3 Create Revitalization PlanAug-2016Gina Gonzalez/Jeff Wyman 2.5.4 Create Conceptual RenderingAug-2016Gina Gonzalez/Jeff Wyman 2.5.5 Develop Phase II of Revitalization PlanSep-2018Gina Gonzalez/Jeff Wyman 2.5.6a Engage Property Owners on PlanJul-2019Cherry Hills Plaza Commercial DevelopmentGina Gonzalez/Jeff Wyman/Yolanda Macalalad 2.5.6b Assess Public Roadways and Right of Way Needs On HoldYolanda Macalalad 2.5.6e Public / ROW Improvement Plan On Hold2.6 Economic Development Plan Cheryl Kitzerow 2.6.1EDC UpdateDec-2019Cheryl Kitzerow 2.6.2 Comprehensive Development Code UpdateDec-2019Gina Gonzalez 2.6.3Create Econ Dev Strategic PlanDec-2019Gina Gonzalez 2.6.4 Foreign Direct Investment Strategy On Hold March 15, 2021Page 5Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 11Menifee Mayor and City Council March 15, 2021Page 12 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatusGina Gonzalez 2.6.5 Update Demographic StudyApr-2018Gina Gonzalez 2.6.6 Hotel Market Feasibility StudyApr-2018Gina Gonzalez 2.6.7 Health Needs Marketing Study Dec-2020Gina Gonzalez 2.6.8 Retail and Office Space StudyDec-2019Gina Gonzalez 2.6.9 Update Foreign Trade Zone to include Menifee OngoingGina Gonzalez 2.6.10 Business Cluster AnalysisApr-2019Gina Gonzalez 2.6.11 Create robust workforce development plan Dec-2021Gina Gonzalez 2.6.12 Develop tourism backbone Jun-2022Gina Gonzalez 2.6.13 Develop EconDev websiteAug-2018Gina Gonzalez 2.6.14 Create Entrepreneurship EcosystemSep-2019Gina Gonzalez/Cheryl Kitzerow 2.6.15 Streamline Development ProcessJun-2019Gina Gonzalez 2.6.16Create Menifee Gardening Program for Business Retention and expansion effortsJun-2019Gina Gonzalez 2.6.17 Create Menifee Masters Ambassadors ProgramApr-2019Added May 7, 2019Gina Gonzalez/Jeff Wyman 2.6.18Create Incentive Program to Fast Track Development TBD - In ProcessGina Gonzalez 2.6.19 Develop Incubator Dec-2021March 15, 2021Page 6Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 12Menifee Mayor and City Council March 15, 2021Page 13 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatus3. City Hall3.1 90 Day Feasibility Study Jeff Wyman 3.1.1 Space Needs Assessment for Permanent City HallMay-2017Jeff Wyman / Charles Berglund 3.1.2Assessment of Current City Hall Suitability and overall Compliance May-2018Jeff Wyman/Charles Berglund 3.1.3 Assessment of Cost to Expand Current City HallMay-2018Jeff Wyman/Charles Berglund 3.1.4 Assessment of Avail Space to Lease May-2018Jeff Wyman/Charles Berglund 3.1.5 Assessment of Cost to Lease Interim Facility May-20183.2Feasibility Study and Funding Options to Build Future City Hall Jeff Wyman/ Imelda Huerta/ Rochelle Clayton 3.2.1 Update Space Analysis/Feasibility Study Mar-2021Rochelle Clayton 3.2.2 Financing Options Jun-2021March 15, 2021Page 7Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 13Menifee Mayor and City Council March 15, 2021Page 14 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatus4. Infrastructure4.1 Scott Rd / 215 Improvement Yolanda Macalalad 4.1.1 Execute TUMF Reimbursement Agreement Apr-2018Yolanda Macalalad 4.1.2 Advertise for ConstructionApr-2018Yolanda Macalalad 4.1.3 Award of BidJun-2018Yolanda Macalalad 4.1.4 Begin Construction Aug-2018Yolanda Macalalad/Carlos Geronimo 4.1.5 Complete Construction / Grand OpeningJun-2020Gina Gonzalez 4.1.6 Public OutreachJun-2020Yolanda Macalalad 4.1.7Develop Funding Strategy with WRCOG / County / RCTC Jan-2018Yolanda Macalalad 4.1.8 Right of Way Acquisition Oct-2017Yolanda Macalalad 4.1.9 Utility Coordination / RelocationFeb-2020Yolanda Macalalad 4.1.10 Solicit Bids for Construction ManagementFeb-2018Yolanda Macalalad 4.1.11 Select Construction Management TeamApr-20184.2 Pavement Management Program Yolanda Macalalad 4.2.1 Update Street InventoryCompleted & Updated AnnuallyYolanda Macalalad 4.2.2 Redefine Priority ListCompleted & Updated AnnuallyYolanda Macalalad 4.2.3 Update Cost EstimateCompleted & Updated AnnuallyYolanda Macalalad 4.2.4 Make recommendations to CouncilCompleted & Updated Annually4.3 Holland Rd Overpass Yolanda Macalalad/Carlos Geronimo 4.3.1 ROW Acquisition Aug-2022Yolanda Macalalad/Rochelle Clayton/Carlos Geronimo4.3.2 Develop Funding StrategyMar-20214.4 McCall Interchange Improvement Yolanda Macalalad/Carlos Geronimo 4.4.1 Complete Final Design Mar-2023Yolanda Macalalad/Carlos Geronimo 4.4.2 ROW Acquisition Mar-2023Yolanda Macalalad/Carlos Geronimo 4.4.3 Develop Funding Strategy Dec-2021March 15, 2021Page 8Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 14Menifee Mayor and City Council March 15, 2021Page 15 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatus4.5Identify Menifee at Entrances (includes wayfinding signage)Jeff Wyman / Gina Gonzalez/Yolanda Macalalad/Cheryl/Jon 4.5.1a Develop Menifee Gateway Sign ProgramJun-2021Identify Menifee at Entrances (includes wayfinding signage)Jeff Wyman / Gina Gonzalez/Yolanda Macalalad/Cheryl/Jon 4.5.1b Identify Placement Locations for Signage Jun-2021Jeff Wyman / Gina Gonzalez/Yolanda Macalalad/Rochelle Clayton/Cheryl/Jon Nicks 4.5.1c Cost Estimate and Funding Strategy to implement Dec-2021Added May 7, 2019 4.6 Garbani InterchangeYolanda Macalalad/Carlos Geronimo 4.6.1Identify Purpose and Need / Project Initiation Documents (PID) Sep-2022Yolanda Macalalad/Carlos Geronimo 4.6.2Develop Funding StrategyTBD4.6.3Preliminary Study Report / Project Development Study (PSR/PDS)TBD4.6.4Project Approval and Environmental Documents (PA&ED)TBD4.6.5 Plans, Specifications and Estimates (PS&E) TBD4.6.6 ROW Acquisition, Agreements and Permits TBD4.6.7 Bid and Advertise TBD4.6.8 Start Construction TBDAdded March 12, 20204.7 "Welcome Mat" ProgramYolanda Macalalad/Jeff Wyman/Carlos Gonzalez/Jon Nicks4.7.1Begin process of "welcome mat" landscaping beautification at main corridors TBDYolanda Macalalad/Jeff Wyman/Carlos Geronimo/Jon Nicks4.7.2Milestones for phased design of off ramps beautification - TBDTBDAdded March 12, 20204.8 Northern/Southern GatewayGina Gonzalez/Rochelle Clayton/Cheryl Kitzerow/Yolanda Macalalad4.8.1 Identify FacilitiesTBDtasks revised 3/11/21 by staff4.8.2 Funding Sources TBD4.8.3 Partnerships with Utility Providers TBDAdded March 12, 20204.9 Bradley Bridge over Salt CreekYolanda Macalalad/Carlos Geronimo4.9.1 Design Nov-21tasks added 3/9/21 by staff 4.9.2 Environmental TBD4.9.3 Funding Strategy Jun-214.9.4 Construction Jun-22Added March 12, 20204.10 Smart Cities for InfrastructureJonathan Nicks/Cheryl Kitzerow/Yolanda Macalalad 4.10.1 Develop Strategy Plan On HoldMarch 15, 2021Page 9Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 15Menifee Mayor and City Council March 15, 2021Page 16 of 54
Goal Objective POC Action/task Required Completion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatus5. Community Outreach5.1 Partner with MSJC Gina Gonzalez 5.1.1 Work with MSJC to identify opportunities to partnerSep-2018Gina Gonzalez/Jonathan Nicks/Dominique Samario 5.1.2 Execute MOU outlining partnership Jul-20215.2 Social Media Increased PresenceImelda Huerta/Dominique Samario/Subcommittee 5.2.1 Develop Social Media Policy Jun-2021Gina Gonzalez 5.2.2 Create staffing plan May-2018Gina Gonzalez 5.2.3 Monitor Social Media platformsCompleted & OngoingGina Gonzalez 5.2.4 Create response planJul-2019Gina Gonzalez 5.2.5 Create on-going contentCompleted & OngoingGina Gonzalez 5.2.6 Develop videosCompleted & OngoingGina Gonzalez 5.2.7 Develop graphics materialsCompleted & OngoingGina Gonzalez 5.2.8 Create Menifee Minute SeriesCompleted & OngoingGina Gonzalez 5.2.9 Create Live- feeds featuring Town Halls, and eventsCompleted & Ongoing5.3 Public Information Officer Gina Gonzalez 5.3.1 Create staffing planMay-2018Daniel Alvarado 5.3.2 Recruit and HireMay-2019Gina Gonzalez 5.3.3 Create Communications Plan for contentJul-20195.4 Community Education Outreach Jeff Wyman/Dominique Samario 5.4.1 Partner with Local HOA's Completed & Ongoing(Previously Gina G) Jeff Wyman/Dominique Samario 5.4.2 Town HallsOn HoldAdded May 7, 2019 (Previously Gina G)Jeff Wyman/Jon Nicks/Dominique Samario5.4.3 Town Halls at Local Events On HoldMarch 15, 2021Page 10Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 16Menifee Mayor and City Council March 15, 2021Page 17 of 54
GoalObjectivePOCAction/task RequiredCompletion DateHighlighted items indicate pending/outstanding actions/tasksCompleted*Items in red completed since Jan 2021 update City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - March 2021 UpdateStatusAdded March 12, 2020(Previously Gina G)Jon Nicks/Dominique Samario 5.4.4Public recognition for youths & college students' contributions (include "stories")On HoldAdded March 12, 20205.5 Create Health Care /Medical PartnershipsJon Nicks/Dominique Samario5.5.1 Identify partnersFeb-2021Jon Nicks/Gina Gonzalez5.5.2 Execute MOUsJul-2021Added March 12, 20205.6Public Records, Open Access & Public TransparencySarah Manwaring5.6.1 Easy Access Online Records RequestMar-2020Sarah Manwaring, IT5.6.2Online Records Lookup (Laserfiche Public Portal)Mar-2021Sarah Manwaring5.6.3 2020 Elections Information PageJul-2020Sarah Manwaring5.6.4 Updated Agenda Management System Jan-2021Cheryl Kitzerow, Craig Carlson, Yolanda Macalalad, IT5.6.5 Accela Citizens Access / online permitting portalJan-2021Margarita Cornejo, Imelda Huerta, IT5.6.6OpenGov ImplementationMar-20216. Workforce and FacilitiesManagement*6.1 Workspace Jeff Wyman 6.1.1 Adequate Space for Staff and future recruitmentsCompleted & Ongoing6.2 Staffing Rochelle Clayton 6.2.1Increase Expected Customer Service with Increased StaffingCompleted & Ongoing6.3 Update TechnologyJeff Wyman/Michelle Sarkissian/Cheryl Kitzerow6.3.1 Update antiquated systems and equipmentCompleted & Ongoing6.4 Maintenance Equipment Jon Nicks 6.4.1 Invest in equipment to maintain City infrastructureCompleted & OngoingAdded by IH (see 5/7 mtg) 6.5 Maintenance Building Jon Nicks 6.5.1 Screening at Maintenance Building Jul-2021* Goal six (6) was suggested by the City StaffMarch 15, 2021Page 11Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 17Menifee Mayor and City Council March 15, 2021Page 18 of 54
City of Menifee 2023 Strategic Visioning August 1, 2018
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:18
Menifee Mayor and City Council March 15,2021
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Introduction
The City of Menifee’s first Strategic Plan took effect in 2012, and the community principles it included still resonate today. The FY 2018 – FY 2023 Strategic Visioning Plan (Plan) builds upon our past strategic plan’s foundation while updating it for the future. This was accomplished through a collaborative effort whereby the City Council and City Staff were engaged through meetings guided by the City’s independent consultant. The result of this effort is a vision, measurable key objectives and action items, and alignment with adopted plans and policies.
This Strategic Vision focuses the City’s resources on the efficient and effective use of resources to deliver City services. The purpose of this vision is to define goals and objectives that align with the City’s business goals and to improve the balance between demand for more and better technology and available City resources, including staff and capital and operating funds. This five-year Strategic Vision provides a roadmap that will help the City close the gap between current and future needs. The City’s Strategic Vision is to be updated annually to ensure that it remains current with the City’s evolving environment. The goals and objectives will be reviewed and any new initiatives will be added, or existing projects removed, based on the current business needs of the City over the short range (less than two years), medium range (three to four years), and long-range (five years plus). While not every idea that came up during the workshop or in smaller group meetings is evident in the proposed objectives, they all were essential steps in the process. Moreover, all the ideas are important to keep and consider as they may prompt the development of future programs or projects.
It is crucial to maintaining this Plan as a “live“ document. The following steps should be taken to ensure its implementation results in the actions needed to realize the City Councils vision: 1. Link the budget process to the Strategic Vision by identifying and prioritizing projects and ties to the Plan’s goals;
2. Have Strategic Vision projects identified in regular agenda items and encourage department heads to include updates on their work on Strategic Vision related projects in their reports to the City Council;
3. Expect and encourage department heads to propose additional projects that further the five Strategic Vision goal statements;
4. Have the City’s Strategic Vision posted on the City’s website to ensure all City employees and the general public have access to the information; 5. Set time annually to evaluate and, when necessary, modify the Strategic Vision prior to the start of the City budget process. The City Manager is responsible for annual updates and collaborates with all City departments in the review process. The Plan is made available to all department staff and the general public through the City’s website. The commitment of all City departments is essential for the success of the City’s Strategic Vision and for the City to realize the associated benefits. All departments must work together to balance daily departmental operations while embracing citywide organizational changes resulting from technology initiatives.
Item Title:4.1 Strategic Visioning Plan Update
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Executive Summary The City defines the goals and objectives that align with the City’s Vision and needs. The Plan identifies a strategy in order for the City to successfully invest in and use appropriate resources to enable the City to support and improve service delivery. This Strategic Vision is focused on the City's Team. The City encourages collaboration with a team approach and all employees are considered part of ‘One Team’. The Plan provides a blueprint for the team to concentrate on as we provide services and position the City over the next five years. Located in Southern California, Menifee has a rich history. Over the past several years, there has been a concerted effort to diversify the economic base of the City and expand services thereby increasing the quality of life for Menifee residents. To develop this Strategic Plan a focus group was convened with representation from various levels of the organization. This group met on three occasions to discuss internal and external influences affecting the City. After the focus group completed their review, the Management Team met for a full day strategic visioning and implementation retreat. The Team confirmed the information developed by the focus group and, using that information, completed the mission statement and guiding principles for which the City Team is to operate. The mission statement that was created is stated below: "Through teamwork and leadership, the City of Menifee provides essential services to improve the quality of life of our community." The Goals and Objectives Implementation Plan describes the projects and their anticipated timelines. It is important to note that the projects may change over the five-year period as new projects are introduced and existing projects re-prioritized based on available staffing, capital, operating costs, and as a result of changes in technology. The City’s Vision and implementation plan is a roadmap that will help the City more closely align business goals and objectives with needs and support services. It is a living document that will be updated annually by the City Manager in collaboration with all City departments. The Plan is the first step in the strategic planning effort. To implement the projects, the City must develop detailed implementation plans that identify specific actions, schedules and timeframes, and resource requirements (staff, funding, etc.). Goal 1 – Safe & Attractive Community: The City of Menifee’s vision is: Provide a full range of services that meet the highest professional and accredited standards of public safety by protecting life, maintaining order and safeguarding property within our community. Goal 2 – Livable & Economically Prosperous Community:
The City of Menifee’s vision is: Develop mechanisms to foster a robust economy, solid educational opportunities, and jobs.
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Goal 3 – Responsive & Transparent Community Government:
The City of Menifee’s vision is: Foster efficient multi-modal communication to inform and educate our community to develop a clear sense of place and establish our unique identity.
Goal 4 – Accessible & Interconnected Community: The City of Menifee’s vision is: Create and maintain functionally appropriate, sustainable, accessible and high quality infrastructure and facilities.
Specific objectives have been identified for each goal and more will be developed as this plan evolves. The plan is designed to be a flexible “live” document that can be adjusted depending upon the City’s needs through 2023. While this plan looks ahead five years, there have already been solid results and outcomes even as the process moves forward.
Item Title:4.1 Strategic Visioning Plan Update
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Menifee's Vision
In 2023, Menifee is an inclusive city of kindness, with distinct, vibrant neighborhoods, a well-managed
government, a safe community, flourishing arts, historic and cultural resources, recreation opportunities, a
strong economy, thriving children and youth, environmental sustainability, with healthy residents of all ages
making Menifee a sought-after community to develop partnerships and invest in.
Making the Vision a Reality
The vision for the community is a statement of the desired future. It reflects what the City wants to
become. This vision drives the work of the City, guides how business is done, and informs the goals and
objectives that are pursued.
Our Community's vision contains four goal areas, objectives, and action items that the City is focused on
achieving. To further understand and achieve our vision, each of these four goal areas is explained below.
Although these goals are described separately, they are intertwined and impact one another.
Accompanying each goal are three sections: 1. The first section contains a paragraph that describes what the goal means to the City. 2. The second section is a list of important deliverables or objectives for each goal.
3. The third section includes the action items (Actions), City’s plans, documents, and policies
that support achieving each theme and related indicators.
Finally, the City’s Visioning will provide a basis from which all members of the City staff can focus their
efforts on continuous improvement, and with the use of metrics, understand the impact of their actions on
goal achievement.
DEFINITIONS:
A GOAL represents an overarching area tied to City’s overall vision, while an OBJECTIVE represents the
segregative achievements planned to obtain, and comprised from, the goals. Accordingly, ACTIONS
provide the specific activities, investments or other endeavors planned to accomplish an objective.
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Safe & Attractive Community In 2023, Menifee continues to strive to lead in all areas of public safety, to effectively address the safety
and security needs of its community. The City is dedicated to maintaining a safe and secure living and
working environment in partnership with those it serves by respectfully employing the highest professional
standards and providing exceptional service to our community.
Goal One: Provide a full range of services that meet the highest professional and accredited
standards of public safety by protecting life, maintaining order and safeguarding
property within our community.
Key Objectives (through FY 2023):
• Emphasize community policing strategies and crime prevention through regular interaction with residents, students, and business owners.
• Provide effective and fiscally responsible municipal services in a manner which promotes a high standard of community life.
• Improve Public Safety by delivering quality programs and services.
• Develop mechanisms to enhance the appearance of the City and cultivate community pride through beautification projects, elimination of blight and graffiti.
• Lead and coordinate disaster-related exercises to evaluate the City’s response capabilities to a disaster.
Action Items (through FY 2019):
• Local Control: Contract vs. Local Department
• Active Code Enforcement
• Aesthetics of the City
Supporting City Plans, Documents, and Policies:
• City General Plan
• City Sidewalk Policy
• City Municipal Code
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Livable & Economically Prosperous Community
In 2023, Menifee will have a viable economic engine which can support the needs and enhance the
lifestyles of those living and working in our community. We will promote buildings and infrastructure
development that are practical, aesthetically pleasing and in harmony with the community environment and
surrounding landscape.
Goal Two: Create and implement a comprehensive land use and economic development
strategy, which results in a vibrant and diverse economy for the City of Menifee.
Key Objectives (through FY 2023):
• Cultivate proactive Economic Development mechanisms to enhance new drivers for industrial / manufacturing / clean technology / retail development.
• Collaborate with economic development organizations and agencies to update and implement strategies to stimulate development.
• Create a comprehensive economic development plan which includes strategies and policies that increase the quality of life for residents.
• Review the zoning and preservation ordinances and ensure alignment with our economic development plan.
• Update the General Plan and Housing Element to align with the City’s Vision.
• Develop and implement standards and management plans for parks and right-of-ways.
• Update and continue implementation of Community Service comprehensive long-range parks, property, and equipment plan.
• Update the Parks, Trails, Open Space and Recreation Master Plan (Parks Master Plan) to continue to integrate the community’s vision and aspirations into a cohesive strategy and action plan to continue to guide the future development, renovation, management and activation of City parks, recreation facilities and trails. Action Items (through FY 2019):
• Economic Development Plan
• Sphere of Influence Analysis to determine future ultimate City Limits
• Annexation
• Parks and Trails / Enhance standards of the park system
• Valley Wide Parks Transition
• Cherry Hills Plaza Commercial Development
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Supporting City Plans, Documents, and Policies:
• City General Plan
• City Sidewalk Policy
• Development Code
• Parks, Trails, Open Space & Recreation Master Plan
• Capital Improvement Plan
• Parks & Landscape Design Standards
• Quimby & Mitigation Fee Ordinances
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Responsive & Transparent Community Government
In 2023, Menifee aims to provide a municipal government that is honest, transparent, dependable,
inventive, creative, economical and ethical. The City of Menifee will foster a feeling of community spirit and
identity as well as promote a sense of full citizen participation by welcoming and accommodating the
needs and desires of current residents, future residents and visitors, where the spirit of volunteerism and
neighbors work together for the common good to build a strong community. In doing so, Menifee will
increase the effectiveness of its marketing, communications and outreach activities by expressing its core
mission and fundamental strategies through considered media, social media, technological advances, or
other channels to better engage the pubic and better deliver messages and government information as it
relates to the City.
Goal Three: Foster efficient multi-modal communication efforts to inform and educate our
community to develop a clear sense of place and establish our unique identity.
Key Objectives (through FY 2023):
• Develop and implement a comprehensive public relations program for the City including traditional media as well as electronic media such as City website, Facebook, and Twitter to enhance community outreach.
• Enhance communication and coordination between community groups, schools, etc.
• Examine the City’s facility needs through 2023 and develop a plan to address identified needs.
• To better manage our buildings, prepare and implement a long-range and comprehensive facility maintenance plan.
• Provide timely, accurate information that is easy to access and understand and facilitate public participation in open meetings. Action Items (through FY 2019):
• 90 Day Feasibility Study
• Feasibility Study and Funding Options to Build Future City Hall
• Partner with Mt. San Jacinto College
• Increased Social Media Presence
• Public Information Officer
• Community Education Outreach Supporting City Plans, Documents, and Policies:
• City General Plan
• City Sidewalk Policy
• Social Media Policy
• Demographic Studies
• Business Cluster Analysis
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Accessible & Interconnected Community
In 2023, Menifee values its history, honors its diverse communities, and respects its distinct, vibrant and
walkable neighborhoods. The City is committed to sustaining a high quality of life in its urban, suburban
and commercial areas. Menifee has complementary and varied architecture and a beautifully built
environment, and the City ensures that new development and infill are compatible with the character of
Menifee’s neighborhoods, natural environment, and historic resources. Menifee will have a highly effective
infrastructure that enables the community activities of its citizens and businesses.
Goal Four: Create and maintain functionally appropriate, sustainable, accessible and high
quality infrastructure and facilities.
Key Objectives (through FY 2023):
• Examine the City’s infrastructure needs through 2023 and develop plan to address identified needs.
• Continue maintaining and repairing the City’s 212 center lane miles of roads through the judicious use of funds while seeking additional funding opportunities.
• Prepare and implement a comprehensive, long-range infrastructure plan including parking, streets, sewers, water mains, lighting, signs, traffic signals, pavement management, sidewalks and bridges.
• To better manage our buildings, prepare and implement a long-range and comprehensive facility maintenance plan.
• Create identifiable gateways into the City Action Items (through FY 2019):
• Scott Road / 215 Improvement
• Pavement Management Program
• Holland Road Overpass
• McCall Interchange Improvement
• Identify Menifee at Entrances
• Bradley Bridge Improvement Supporting City Plans, Documents and Policies:
• City General Plan
• City Sidewalk Policy
• Capital Improvement Plan (CIP)
• Pavement Management Program (PMP)
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Community Values
Along with the Vision, the following community values provide the foundation of the General Plan, and will help preserve or build upon the features or items that create the essence of Menifee. These Community Values were developed using the input from the General Plan Community Workshops and through a dialogue with the General Plan Advisory Committee (GPAC). Some of the values currently exist in the community, and others identify ideas that are considered essential components of the City but will be achieved over time.
We value: 1. Small Town Atmosphere
• We value our strong sense of community and civic pride.
• We value that our City is comprised of a collection of smaller, yet distinctive community areas (Quail Valley, Sun City, etc.).
• We value our historically rural character.
• We value our historic and cultural resources and the responsibility we have to protect and promote areas of early physical, cultural or social importance in the City.
• We value the ability to accommodate equestrian and rural estate uses within specific areas our city.
• We value that our city is less crowded and congested than other, similar sized jurisdictions. 2. Balanced Growth
• We recognize that, while growth is inevitable, we will accommodate it in a responsible and strategic manner.
• We believe there should be a balance between open space, urban and rural development, as well as a balance between residential, commercial and industrial uses within our City.
• We value focused growth in particular areas of the City in order to retain our natural open spaces.
• We value our ability to provide a broad range residential housing types for our residents’ life stages and lifestyles. 3. Town Center/Urban Core
• We value the creation of an activity center that provides a range of dining and entertainment options to our community and serves as a civic space.
• We recognize the social and ceremonial importance of a central gathering place where we can interact with our neighbors and fellow residents and hold our annual community celebrations.
• We desire a diverse range of entertainment opportunities within the Town Center core including dining, movie theaters, farmer’s markets, and similar uses that contribute to the sustainability of a vibrant and active space. 4. Infrastructure
• We value the ability of our infrastructure (roadways, sewer, water, drainage, etc.) to keep up with the pace of new development.
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5. Employment
• We value the ability to live and work in same community.
• We value the ability to accommodate a diverse mix of business types that will contribute to a fiscally sustainable City.
• We actively seek to attract “clean industries,” professional businesses and medical technologies to the City to complement our existing jobs base. 6. Circulation
• We value the accessibility to –and visibility of– our City due to its proximity to I‐215 Freeway.
• We value north‐south and east‐west roadway linkages throughout the City that allow us to easily navigate through the community without utilizing the I‐215 freeway.
• We value access to multi‐modal transportation options (pedestrian, bus, trolley, golf cart, rail) to travel within the City and to strategic destinations beyond City limits. 7. Natural Resources
• We value the preservation of the views created by our scenic ridgelines, natural landforms, and rock features that are defining characteristics of our City. 8. Growth Opportunities
• We value the growth potential of our undeveloped land, which provides opportunities for a comprehensive plan for future growth that is not available in jurisdictions that are already largely built out. 9. Recreation
• We value the creation of parks that are evenly distributed throughout the City (east and west of the I‐215)
• We value that our amenities are accessible by users of all ages.
• We value our network of trails and the alternative recreational experience they provide. 10. Public Services
• We value that our code enforcement, police and fire services are provided locally, providing a stronger sense of safety and investment in our community.
• We value a single, unified school district to ensure that our schools are not competing internally or with other jurisdiction for resources, funding or quality of education.
Item Title:4.1 Strategic Visioning Plan Update
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Staff Values
Our values drive behavior and support effective implementation of the mission, goals, objectives, and
actions that lead us toward our vision. The City has identified five core values that are essential to the work
we do.
One Team We are a united team, working together with a purpose to be effective with open and responsive communication, respecting different ideas, valuing the contributions of all, trusting and holding each other accountable. Integrity
We are committed and accountable to be responsible, honest, ethical, and fair in all aspects of our work. Integrity is the backbone of our operation. Customer Service
We strive to exceed expectations and provide consistently positive, responsive and superior customer service with empathy and timely follow-up, empowered with the goal of being solutions oriented.
Leadership We are approachable, respectful, and with confidence lead by example through sound independent decision making, with forward thinking, and doing what is right.
Professional
We are knowledgeable, reliable, efficient, and ethical, holding ourselves to high standards, improving the quality of life for our community.
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Menifee’s Growth
Largely recognized as a bedroom community, the residents of Menifee saw more for themselves and
voted to incorporate in 2008. Thereafter the City began to plan for land uses and development
opportunities. During this time, the housing market in the City of Menifee has been relatively strong.
The population growth over the past 12 months has continued a multi years-long upward trend that has
resulted in major changes in the retail sector of the City of Menifee as well as the expansion of housing
development, mainly due to its affordability, cost of land, and reduced fee structure. Menifee continues to
see its population grow, recently hitting record growth of 2.6% annually. With over 32 housing tracts on the
books for development, Menifee is projected to surpass 100,000 residents by 2023, according to the State
Department of Finance projections. With this record growth, it is no wonder why Menifee is seen as the
fastest growing city in Southwest Riverside County, and 7th in SoCal.
City of Menifee
Total Population
Annual Average % 2008 67,487
2009 75,707
2010 77,519 2.4
2011 78,836 1.7
2012 80,793 2.5
2013 82,476 2.1
2014 83,968 1.8
2015 85,801 2.2
2016 87,608 2.1
2017 89,552 2.2
2018 91,902 2.6
Item Title:4.1 Strategic Visioning Plan Update
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Goals and Objectives Implementation Plan
The Goals and Objectives Implementation Plan describes the projects and their anticipated timelines. It is
important to note that the projects may change over the five-year period as new projects are introduced
and existing projects are re-prioritized based on available resources, staffing, capital, operating costs, and
as a result of changes in technology.
The following Implementation Plan reflects the five goal areas that were identified by the City Council
which are Public Safety, Land Use, City Hall, Infrastructure and Community Outreach. It should also be
noted that City Hall and Community Outreach have been combined to form goal number three. Within
each goal area are specific actions/tasks that are required to be complete to satisfy each listed objective.
Furthermore, a Point of Contact (POC) from the City Staff has been identified as the responsible lead for
each action/task as well as the anticipated completion date.
This Goals and Objectives Implementation Plan will be utilized to ensure progress is made toward each
goal. It also, makes it easier to figure out where to look for information or updates since there is a POC.
This will eliminate confusion and streamline the process.
Item Title:4.1 Strategic Visioning Plan Update
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
1. Public Safety
1.1 Local Control: Contract vs. Local Department Armando G. Villa 1.1.1 Prepare an updated independent comprehensive Public Safety Services Study Sep-2018
Armando G. Villa 1.1.2 Financial Feasibility and comparison of existing services contract study Dec-2018
Armando G. Villa 1.1.3 Develop conceptual implementation plan Mar-2019
Armando G. Villa 1.1.4 Present for City Council consideration/action Jun-2019
1.2 Active Code Enforcement Colin McNie 1.2.1 Develop of Comprehensive Code Enforcement Plan Sep-2018
Colin McNie / Rutan & Tucker / Sarah Manwaring 1.2.2 Revise and update various municipal codes Jun-2020
Colin McNie 1.2.3 Develop Standard Operating Procedure for Department Sep-2018
Colin McNie 1.2.4 Prepare Staffing Plan Jun-2018
Colin McNie 1.2.5 Parking Enforcement Program Dec-2018
Colin McNie 1.2.6 Streetsweeping Program Dec-2018
Colin McNie 1.2.7 Nuisance abatement program Sep-2018
Colin McNie 1.2.8 Weed abatement Program Jun-2018
Rutan & Tucker 1.2.9 Enhanced City Attorney Services Jul-2018
Colin McNie 1.2.10 Abandoned Vehicle Abatement (AVA) Program Sep-2018
Colin McNie 1.2.11 Implementation of Code Enforcement Action Team (CAT) Dec-2018
Colin McNie / Jeff Wyman 1.2.12 Code Enforcement Software Update Jun-2018
Item Title:4.1 Strategic Visioning Plan Update
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
Colin McNie / Wendy Preece 1.2.13 Cost Recovery Program Sep-2018
Colin McNeil 1.2.14 Enhanced Citations Program Sep-2018
Colin McNie 1.2.15 Enhanced Collections Program Jul-2018
Colin McNie / Gina Gonzalez 1.2.16 Public Outreach Program Jun-2018
Colin McNie / Jon Nicks 1.2.17 Panhandling Enforcement Jul-2018
1.3 Aesthetics of the City Colin McNie 1.3.1 Signage Dec-2018
Colin McNie 1.3.2 Education Program with Business Owners Dec-2018
Colin McNie / Rutan & Tucker 1.3.3 Trash Can Ordinance Dec-2018
Colin McNie / Rutan & Tucker 1.3.4 Shopping Carts Ordinance Dec-2018
Colin McNie / Rutan & Tucker 1.3.5 Construction site screening Ordinance Dec-2018
Colin McNie / Rutan & Tucker 1.3.6 Graffiti abatement Program Dec-2018
Colin McNie / Rutan & Tucker 1.3.7 Private Property Parking Ordinance Dec-2018
Colin McNie / Rutan & Tucker 1.3.8 Commercial Property Parking Ordinance Dec-2018
Jon Nicks / Colin McNie 1.3.9 Vagrant Camps Clean-ups/Procedures/Enforcement Dec-2018
Jonathan Smith / Colin McNie 1.3.10 Illegal Dumping Enforcement Procedures Dec-2018
Colin McNie / Rutan & Tucker 1.3.11 Abandon Property Ordinance Dec-2018
Item Title:4.1 Strategic Visioning Plan Update
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
Cheryl Kitzerow 1.3.12 Development of Design guidelines for Commercial Buildings Jun-2019
2. Land Use
2.1
Sphere of Influence Analysis to Determine Future Ultimate City Limits Cheryl Kitzerow 2.1.1 Land Use Analysis Jan-2019
Cheryl Kitzerow 2.1.2 Public Services Analysis Jan-2019
Cheryl Kitzerow 2.1.3 Public Facilities Analysis Jan-2019
Cheryl Kitzerow 2.1.4 Outside Agencies Analysis Jan-2019
Cheryl Kitzerow 2.1.5 LAFCO Processing Jun-2019
2.2 Annexation Cheryl Kitzerow 2.2.1 General Plan Amendment / Comprehensive Update Jan-2021
Cheryl Kitzerow 2.2.2 Zoning Map Amendment Jan-2021
Cheryl Kitzerow 2.2.3 Pre-Zoning Jan-2021
Cheryl Kitzerow 2.2.4 CEQA Jan-2021
Cheryl Kitzerow 2.2.5 LAFCO Processing Jun-2021
Cheryl Kitzerow / Gina Gonzalez 2.2.6 Public Outreach Strategy Jun-2021
2.3 Parks & Trails/Enhance standards of park system Jon Nicks 2.3.1 Recalibrate the Quimby and DIF fee structure Dec-2018
Jon Nicks 2.3.2 Identify Multi-Use Facilities within new housing developments Jul-2018
Jon Nicks 2.3.3 Engage Landscape Architect for Regional Multi-use Facility at the Evans Property Sep-2018
2.4 Valley Wide Parks Transition Jon Nicks 2.4.1 Complete LAFCO Detachment Process Sep-2018
Jon Nicks 2.4.2 Develop Transition Plan Sep-2018
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
Jon Nicks 2.4.3 Create Staffing Plan Sep-2018
Jon Nicks 2.4.4 Conduct Facility Condition Assessment Mar-2019
Jon Nicks 2.4.5 Establishing Maintenance and Capital Improvement Plan Mar-2019
Jon Nicks 2.4.6 Transition Assessment Funding Mar-2019
Jon Nicks 2.4.7 Transfer of Reserve from VW to City Mar-2019
Jon Nicks 2.4.8 Transfer of all Contracts, Easements, and Utilities Mar-2019
2.5 Cherry Hills Plaza Commercial Development Gina Gonzalez / Jeff Wyman 2.5.1 Analyze Commercial Property In Sun City Development May-2016
Gina Gonzalez / Jeff Wyman 2.5.2 Engage Property Owners Jun-2016
Gina Gonzalez / Jeff Wyman 2.5.3 Create Revitalization Plan Aug-2016
Gina Gonzalez / Jeff Wyman 2.5.4 Create Conceptual Rendering Aug-2016
Gina Gonzalez / Jeff Wyman 2.5.5 Develop Phase II of Revitalization Plan Sep-2018
Gina Gonzalez / Jeff Wyman 2.5.6 Engage Property Owners on Plan Oct-2018
Gina Gonzalez / Jeff Wyman 2.5.7 Assess Public Roadways and Right of Way Needs Sep-2018
Cheryl Kitzerow 2.5.8 Create Specific Plan or Development Overlay/CEQA Jan-2020
Gina Gonzalez / Jeff Wyman 2.5.9 Work with Property Owners to Create BID or CFD Jul-2019
Jonathan Smith 2.5.10 Public / ROW Improvement Plan Jan-2020
Item Title:4.1 Strategic Visioning Plan Update
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
2.6 Focused Economic Development Plan Cheryl Kitzerow 2.6.1 EDC Update Jul-2019
Cheryl Kitzerow 2.6.2 Comprehensive Development Code Update Jul-2019
Gina Gonzalez 2.6.3 Create Econ Dev Strategic Plan Dec-2019
Gina Gonzalez 2.6.4 Foreign Direct Investment Strategy Dec-2019
Gina Gonzalez 2.6.5 Update Demographic Study Apr-2018
Gina Gonzalez 2.6.6 Hotel Market Feasibility Study Apr-2018
Gina Gonzalez 2.6.7 Health Needs Assessment Jun-2019
Gina Gonzalez 2.6.8 Retail and Office Space Study Oct-2018
Gina Gonzalez 2.6.9 Update Foreign Trade Zone to include Menifee Jun-2019
Gina Gonzalez 2.6.10 Business Cluster Analysis Apr-2019
Gina Gonzalez 2.6.11 Create robust workforce development plan Dec-2019
Gina Gonzalez 2.6.12 Develop tourism backbone Jun-2020
Gina Gonzalez 2.6.13 Develop EconDev website Aug-2018
Gina Gonzalez 2.6.14 Create Entrepreneurship Ecosystem Sep-2019
Gina Gonzalez 2.6.15 Streamline Development Process Jun-2019
Gina Gonzalez 2.6.16 Create Menifee Gardening Program for Business Retention and expansion efforts Jun-2019
Gina Gonzalez 2.6.17 Create Menifee Masters Ambassadors Program Oct-2019
3. City Hall
3.1 90 Day Feasibility Study Jeff Wyman 3.1.1 Space Needs Assessment for Permanent City Hall May-2017
Jeff Wyman / Charles Berglund 3.1.2 Assessment of Current City Hall Suitability and overall Compliance May-2018
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:37
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
Jeff Wyman / Charles Berglund 3.1.3 Assessment of Cost to Expand Current City Hall May-2018
Jeff Wyman / Charles Berglund 3.1.4 Assessment of Avail Space to Lease May-2018
Jeff Wyman / Charles Berglund 3.1.5 Assessment of Cost to Lease Interim Facility May-2018
3.2
Feasibility Study and Funding Options to Build Future City Hall Jeff Wyman / Charles Berglund 3.2.1 Identify Financing Options Jun-2019
4. Infrastructure
4.1 Scott Rd / 215 Improvement Jonathan Smith 4.1.1 Execute TUMF Reimbursement Agreement Apr-2018
Jonathan Smith 4.1.2 Advertise for Construction Apr-2018
Jonathan Smith 4.1.3 Award of Bid Jun-2018
Jonathan Smith 4.1.4 Begin Construction Aug-2018
Jonathan Smith 4.1.5 Complete Construction Feb-2020
Gina Gonzalez 4.1.6 Public Outreach Feb-2020
Jonathan Smith 4.1.7 Develop Funding Strategy with WRCOG / County / RCTC Jan-2018
Jonathan Smith 4.1.8 Right of Way Acquisition Oct-2017
Jonathan Smith 4.1.9 Utility Coordination / Relocation Aug-2018
Jonathan Smith 4.1.10 Solicit Bids for Construction Management Feb-2018
Jonathan Smith 4.1.11 Select Construction Management Team Apr-2018
4.2 Pavement Management Program Jonathan Smith 4.2.1 Update Street Inventory Jun-2019
Jonathan Smith 4.2.2 Redefine Priority List Jun-2019
Jonathan Smith 4.2.3 Update Cost Estimate Jun-2019
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:38
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City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
Jonathan Smith 4.2.4 Make recommendations to Council Aug-2019
4.3 Holland Rd Overpass Jonathan Smith 4.3.1 ROW Acquisition Dec-2019
Jonathan Smith / Wendy Preece 4.3.2 Develop Funding Strategy Dec-2019
4.4 McCall Interchange Improvement Jonathan Smith 4.4.1 Complete Final Design TBD
Jonathan Smith 4.4.2 ROW Acquisition TBD
Jonathan Smith 4.4.3 Develop Funding Strategy TBD
4.5 Identify Menifee at Entrances Jeff Wyman / Gina Gonzalez 4.5.1 Develop Menifee Gateway Sign Program "Welcome to Menifee" Dec-2018
Jeff Wyman / Gina Gonzalez / Jonathan Smith 4.5.2 Identify Placement Locations for Signage Dec-2018
Jeff Wyman / Gina Gonzalez / Jonathan Smith / Wendy Preece 4.5.3 Cost Estimate and Funding Strategy to implement Dec-2018
5. Community Outreach
5.1 Partner with MSJC Gina Gonzalez 5.1.1 Work with MSJC to identify opportunities to partner Sep-2018
Gina Gonzalez 5.1.2 Execute MOU outlining partnership Sep-2018
5.2 Social Media Increased Presence Gina Gonzalez / Charles Berglund 5.2.1 Develop Social Media Policy Jul-2018
Gina Gonzalez 5.2.2 Create staffing plan May-2018
PIO 5.2.3 Monitor Social Media platforms on-going
Gina Gonzalez 5.2.4 Create marketing plan Oct-2018
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:39
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City of Menifee Strategic Visioning Page | 23
City of Menifee Strategic Plan 2018
Goals and Objectives Implementation Plan
Goal Objective POC Action/task Required Anticipated Completion Date
PIO 5.2.5 Create on-going content on-going
Gina Gonzalez 5.2.6 Develop videos on-going
PIO 5.2.7 Develop graphics materials on-going
Gina Gonzalez 5.2.8 Create Menifee Minute Series on-going
PIO 5.2.9 Create Live- feeds featuring Town Halls, and events on-going
5.3 Public Information Officer Gina Gonzalez 5.3.1 Create staffing plan May-2018
Daniel Alvarado 5.3.2 Recruit and Hire Sep-2018
PIO 5.3.3 Create Outreach Plan for content Oct-2018
5.4 Community Education Outreach PIO 5.4.1 Partner with Local HOA's on-going
PIO 5.4.2 Town Halls on-going
6. Workforceand Facilities Management*
6.1 Workspace 6.1.1 Adequate Space for Staff and future recruitments
6.2 Staffing 6.2.1 Increase Expected Customer Service with Increased Staffing
6.3 Update Technology 6.3.1 Update antiquated systems and equipment
6.4 Maintenance Equipment 6.4.1 Invest in equipment to maintain City infrastructure *Goal six (6) was suggested by staff and incorporated in to each goal where appropriate.
Item Title:4.1 Strategic Visioning Plan Update
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City of Menifee Strategic Visioning Page | 24
Acknowledgements
City Council
•Mayor Neil R. Winter (Deceased)
•Mayor Bill Zimmerman
•Mayor Pro Tem Lesa Sobek
•Greg August
•John Denver
•Matt Liesemeyer
City Manager’s Office
•Armando G. Villa, City Manager
•Jeff Wyman, Assistant City Manager
•Charles Berglund, Management Analyst
Department Directors
•Cheryl Kitzerow, Director of Community Development
•Sarah Manwaring, City Clerk
•Colin McNie, Director of Building & Safety / Code Enforcement
•Jonathan Nicks, Director of Community Services
•Wendy Preece, Acting Director of Finance
•Jonathan Smith, Director of Public Works / City Engineer
Department Liaisons
•Daniel Alvarado, Human Resource Manager
•Ty Davis, Battalion Chief
•Gina Gonzalez, Economic Development Manager
•Lisa Gordon, Planning Manager
•Yolanda Macalalad, Assistant City Engineer
Item Title:4.1 Strategic Visioning Plan Update
Item Page Number:41
Menifee Mayor and City Council March 15,2021
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Goal Objective POC Action/task Required Completion DateCompleted1. Public Safety1.1Local Control: Contract vs. Local DepartmenArmando G. Villa 1.1.1Prepare an updated independent comprehensive Public Safety / Police Services StudySep-2018Armando G. Villa 1.1.2Financial Feasibility and comparison of existing services contract studyDec-2018Armando G. Villa 1.1.3 Develop conceptual implementation planMar-2019Armando G. Villa 1.1.4 Present for City Council consideration/actionJun-20191.2 Active Code Enforcement Cheryl Kitzerow/Lionel Martinez 1.2.1Develop of Comprehensive Code Enforcement PlanDec-2019Captain Gutierrez/Rutan & Tucker 1.2.2 Revise and update various municipal codesJun-2021Cheryl Kitzerow/Lionel Martinez 1.2.3Develop Standard Operating Procedure for DepartmentDec-2019Colin McNie 1.2.4 Prepare Staffing PlanJun-2018Colin McNie 1.2.5 Parking Enforcement ProgramDec-2018Captain Gutierrez/Jon Nicks1.2.6 Street sweeping Enforcement ProgramTBD Colin McNie 1.2.7 Nuisance abatement programSep-2018Colin McNie 1.2.8 Weed abatement ProgramJun-2018Rutan & Tucker 1.2.9 Enhanced City Attorney ServicesJul-2018Colin McNie 1.2.10 Abandoned Vehicle Abatement (AVA) ProgramSep-2018Colin McNie 1.2.11Implementation of Code Enforcement Action Team (CAT)Dec-2018Colin McNie/Jeff Wyman 1.2.12 Code Enforcement Software UpdateJun-2018Colin McNie/Wendy Preece 1.2.13 Cost Recovery ProgramSep-2018Colin McNeil 1.2.14 Enhanced Citations ProgramSep-2018City of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatusJanuary 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 42Menifee Mayor and City Council March 15, 2021Page 43 of 54
Goal Objective POC Action/task Required Completion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatusCaptain Gutierrez/Rochelle Clayton 1.2.15 Enhanced Collections Program Jun-2020Colin McNie/Gina Gonzalez 1.2.16 Public Outreach Program Feb-2019Colin McNie/Jon Nicks 1.2.17 Panhandling EnforcementJul-20181.3 Aesthetics of the City Colin McNie 1.3.1 SignageDec-2018Colin McNie 1.3.2 Education Program with Business OwnersDec-2018Colin McNie / Rutan & Tucker 1.3.3 Trash Can OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.4 Shopping Carts OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.5 Construction site screening OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.6 Graffiti abatement ProgramDec-2018Colin McNie / Rutan & Tucker 1.3.7 Private Property Parking OrdinanceDec-2018Colin McNie / Rutan & Tucker 1.3.8 Commercial Property Parking OrdinanceDec-2018Jon Nicks / Colin McNie 1.3.9Vagrant Camps Clean-ups/Procedures/EnforcementDec-2018Jonathan Smith / Colin McNie 1.3.10 Illegal Dumping Enforcement ProceduresDec-2018Colin McNie / Rutan & Tucker 1.3.11 Abandon Property OrdinanceDec-2018Cheryl Kitzerow 1.3.12Development of Design guidelines for Commercial BuildingsMar-2020Added May 7, 2019 1.4 Police Department FormationPat Walsh / Jeff Wyman / Dave Brown / Colin McNie / Imelda Huerta/ Allen Yun/ Rochelle Clayton/ Daniel Alvarado/ Michelle Sarkissian 1.4.1 Acquire & retrofit police facilitiesMar-20201.4.2 Recruit & hire sworn and professional staffJun-20201.4.3 Develop & implement department training programMay-20201.4.4 Procure & outfit police vehicle fleetMay-20201.4.5 Adopt dispatch and radio agreement w/ MurrietaAug-2019January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 43Menifee Mayor and City Council March 15, 2021Page 44 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus1.4.6 Implement dispatch & radio agreementApr-20201.4.7 Draft & adopt policy / procedures manualMay-20201.4.8 Design and authorize department badge/patchJan-20201.4.9 Analyze adequacy of public safety DIFJul-2021Added March 12, 2020 1.5 New Fire Station 5Jeff Wyman, Rochelle Clayton, Yolanda Macalalad, Carlos Geronimo, Imelda Huerta, Kirk BarnettNov-2020Jul-2021Feb-20221.5.1 Response Time Assessment 1.5.2 Funding Strategy1.5.3 Design and Environmental 1.5.4 ConstructionDec-2022Added March 12, 2020 1.6 Fire Services Citywide Needs AssessmentJeff Wyman, Rochelle Clayton, Yolanda Macalalad, Carlos Geronimo, Imelda Huerta, Kirk Barnett1.6.1 Fire Dept. Strategic Plan Dec-2021January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 44Menifee Mayor and City Council March 15, 2021Page 45 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus2. Land Use2.1Sphere of Influence Analysis to Determine Future Ultimate City Limits Cheryl Kitzerow 2.1.1 Land Use Analysis TBD Cheryl Kitzerow2.1.2 Public Services AnalysisTBD Cheryl Kitzerow2.1.3 Public Facilities AnalysisTBD Cheryl Kitzerow2.1.4 Outside Agencies AnalysisTBD Cheryl Kitzerow2.1.5 LAFCO ProcessingTBD 2.2 AnnexationCheryl Kitzerow2.2.1 General Plan Amendment / Comprehensive UpdateTBD Cheryl Kitzerow2.2.2 Zoning Map AmendmentTBD Cheryl Kitzerow2.2.3 Pre-Zoning TBD Cheryl Kitzerow2.2.4 CEQATBD Cheryl Kitzerow2.2.5 LAFCO ProcessingTBD Cheryl Kitzerow/Gina Gonzalez 2.2.6 Public Outreach Strategy TBD 2.3Parks & Trails/Enhance standards of park systemJon Nicks2.3.1a Recalibrate the Quimby fee structureDec-2019Jon Nicks2.3.1b Recalibrate the DIF fee structureJul-2021Jon Nicks2.3.2Identify Multi-Use Facilities within new housing developmentsJul-2018Jon Nicks2.3.3Conceptual Design for Regional Multi-use Facility at the Evans PropertyFeb-2020Jon Nicks2.3.3a Phased Plan for Evans Property Jul-2022Added March 12, 2020Jon Nicks2.3.4 Form Parks-Related Nonprofit Jul-2023January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 45Menifee Mayor and City Council March 15, 2021Page 46 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatusJon Nicks2.3.5Open Space/Nature Preserve Conservation Effort (Open Space Purchases)OngoingAdded March 12, 2020 Added May 7, 2019Jon Nicks / Cheryl Kitzerow2.3.6Review opportunities for Regional multi-use sports facilities within new developments.Ongoing2.4 Valley Wide Parks TransitionJon Nicks / Rutan & Tucker2.4.1 Complete LAFCO Detachment ProcessTBDJon Nicks / Rutan & Tucker2.4.2 Develop Transition PlanTBDJon Nicks / Rutan & Tucker2.4.3 Create Staffing PlanTBDJon Nicks / Rutan & Tucker2.4.4 Conduct Facility Condition AssessmentTBDJon Nicks / Rutan & Tucker2.4.5Establishing Maintenance and Capital Improvement Plan TBDJon Nicks / Rutan & Tucker2.4.6 Transition Assessment Funding TBDJon Nicks / Rutan & Tucker2.4.7 Transfer of Reserve from VW to CityTBDJon Nicks / Rutan & Tucker2.4.8 Transfer of all Contracts, Easements, and UtilitiesTBD2.5Cherry Hills Plaza Commercial DevelopmentGina Gonzalez/Jeff Wyman2.5.1Analyze Commercial Property In Sun City DevelopmentMay-2016Gina Gonzalez/Jeff Wyman2.5.2 Engage Property Owners Jun-2016Gina Gonzalez/Jeff Wyman2.5.3 Create Revitalization PlanAug-2016Gina Gonzalez/Jeff Wyman2.5.4 Create Conceptual RenderingAug-2016Gina Gonzalez/Jeff Wyman2.5.5 Develop Phase II of Revitalization PlanSep-2018Gina Gonzalez/Jeff Wyman2.5.6a Engage Property Owners on PlanJul-2019Cherry Hills Plaza Commercial DevelopmentGina Gonzalez/Jeff Wyman/Yolanda MacalaladOn HoldYolanda Macalalad2.5.6b Assess Public Roadways and Right of Way Needs 2.5.6c Public / ROW Improvement PlanOn Hold2.6 Economic Development PlanCheryl Kitzerow2.6.1EDC UpdateDec-2019Cheryl Kitzerow2.6.2 Comprehensive Development Code UpdateDec-2019January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 46Menifee Mayor and City Council March 15, 2021Page 47 of 54
Goal Objective POC Action/task Required Completion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatusGina Gonzalez 2.6.3Create Econ Dev Strategic PlanDec-2019Gina Gonzalez 2.6.4 Foreign Direct Investment Strategy On Hold Gina Gonzalez 2.6.5 Update Demographic StudyApr-2018Gina Gonzalez 2.6.6 Hotel Market Feasibility StudyApr-2018Gina Gonzalez 2.6.7 Health Needs Marketing Study Dec-2020Gina Gonzalez 2.6.8 Retail and Office Space StudyDec-2019Gina Gonzalez 2.6.9 Update Foreign Trade Zone to include MenifeeOngoingGina Gonzalez 2.6.10 Business Cluster AnalysisApr-2019Gina Gonzalez 2.6.11 Create robust workforce development planDec-2021Gina Gonzalez 2.6.12 Develop tourism backboneJun-2022Gina Gonzalez 2.6.13 Develop EconDev websiteAug-2018Gina Gonzalez 2.6.14 Create Entrepreneurship EcosystemSep-2019Gina Gonzalez/Cheryl Kitzerow 2.6.15 Streamline Development ProcessJun-2019January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 47Menifee Mayor and City Council March 15, 2021Page 48 of 54
Goal Objective POC Action/task Required Completion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatusGina Gonzalez 2.6.16Create Menifee Gardening Program for Business Retention and expansion effortsJun-2019Gina Gonzalez 2.6.17 Create Menifee Masters Ambassadors ProgramApr-2019Added May 7, 2019Gina Gonzalez/Jeff Wyman 2.6.18Create Incentive Program to Fast Track DevelopmentTBD - In ProcessGina Gonzalez 2.6.19 Develop Incubator Dec-20213. City Hall3.1 90 Day Feasibility Study Jeff Wyman 3.1.1 Space Needs Assessment for Permanent City HallMay-2017Jeff Wyman / Charles Berglund 3.1.2Assessment of Current City Hall Suitability and overall Compliance May-2018Jeff Wyman/ Charles Berglund 3.1.3 Assessment of Cost to Expand Current City HallMay-2018Jeff Wyman/ Charles Berglund 3.1.4 Assessment of Avail Space to Lease May-2018Jeff Wyman/ Charles Berglund 3.1.5 Assessment of Cost to Lease Interim Facility May-20183.2Feasibility Study and Funding Options to Build Future City Hall Jeff Wyman/ Imelda Huerta/ Rochelle Clayton 3.2.1 Update Space Analysis/Feasibility StudyMar-2021Rochelle Clayton3.2.2 Financing OptionsJun-2021January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 48Menifee Mayor and City Council March 15, 2021Page 49 of 54
Goal Objective POC Action/task Required Completion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus4. Infrastructure4.1 Scott Rd / 215 Improvement Yolanda Macalalad4.1.1 Execute TUMF Reimbursement Agreement Apr-2018Yolanda Macalalad4.1.2 Advertise for ConstructionApr-2018Yolanda Macalalad4.1.3 Award of BidJun-2018Yolanda Macalalad4.1.4 Begin Construction Aug-2018Yolanda MacalaladCarlos Geronimo4.1.5 Complete Construction / Grand OpeningJun-2020Gina Gonzalez 4.1.6 Public OutreachJun-2020Yolanda Macalalad4.1.7Develop Funding Strategy with WRCOG / County / RCTC Jan-2018Yolanda Macalalad4.1.8 Right of Way Acquisition Oct-2017Yolanda Macalalad4.1.9 Utility Coordination / RelocationFeb-2020Yolanda Macalalad4.1.10 Solicit Bids for Construction ManagementFeb-2018Yolanda Macalalad4.1.11 Select Construction Management TeamApr-20184.2 Pavement Management ProgramYolanda Macalalad4.2.1 Update Street InventoryUpdated AnnuallyYolanda Macalalad4.2.2 Redefine Priority ListUpdated AnnuallyYolanda Macalalad4.2.3 Update Cost EstimateUpdated AnnuallyYolanda Macalalad4.2.4 Make recommendations to CouncilUpdated Annually4.3 Holland Rd OverpassYolanda Macalalad/Carlos Geronimo4.3.1 ROW AcquisitionAug-2022Yolanda Macalalad/Rochelle Clayton/Carlos Geronimo4.3.2 Develop Funding StrategyTBD4.4 McCall Interchange ImprovementYolanda Macalalad/Carlos Geronimo4.4.1 Complete Final DesignMar-2023Yolanda Macalalad/Carlos Geronimo4.4.2 ROW AcquisitionMar-2023Yolanda Macalalad/Carlos Geronimo4.4.3 Develop Funding Strategy Dec-2021January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 49Menifee Mayor and City Council March 15, 2021Page 50 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus4.5Identify Menifee at Entrances (includes wayfinding signage)Jeff Wyman / Gina Gonzalez/Yolanda Macalalad/Cheryl/Jon4.5.1a Develop Menifee Gateway Sign ProgramJun-2021Identify Menifee at Entrances (includes wayfinding signage)Jeff Wyman / Gina Gonzalez/Yolanda Macalalad/Cheryl/Jon4.5.1b Identify Placement Locations for Signage Jun-2021Jeff Wyman / Gina Gonzalez/Yolanda Macalalad/Rochelle Clayton/Cheryl/Jon Nicks4.5.1c Cost Estimate and Funding Strategy to implementDec-2021Added May 7, 2019 4.6 Garbani InterchangeYolanda Macalalad/Carlos Geronimo4.6.1Identify Purpose and Need / Project Initiation Documents (PID)Sep-2022Yolanda Macalalad/Carlos Geronimo4.6.2Develop Funding StrategyTBD4.6.3Preliminary Study Report / Project Development Study (PSR/PDS)TBD4.6.4Project Approval and Environmental Documents (PA&ED)TBD4.6.5 Plans, Specifications and Estimates (PS&E)TBD4.6.6 ROW Acquisition, Agreements and PermitsTBD4.6.7 Bid and AdvertiseTBD4.6.8 Start ConstructionTBDYolanda Macalalad/Jeff Wyman/Carlos Gonzalez/Jon Nicks4.7.1Begin process of "welcome mat" landscaping beautification at main corridors TBDAdded March 12, 2020 4.7 "Welcome Mat" Program Added March 12, 2020Yolanda Macalalad/Jeff Wyman/Carlos Geronimo/Jon Nicks4.7.2Milestones for phased design of off ramps beautification - TBDTBDAdded March 12, 2020 4.8Northern/Southern Gateway (create incentive program)*Gina Gonzalez/Rochelle Clayton/Cheryl Kitzerow/Yolanda Macalalad4.8.1 Master Drainage Plan DevelopmentFeb-20214.8.2 Identify FacilitiesTBD4.8.3 Funding SourcesTBD4.8.4 Create Incentive ProgramTBD*Objectives added by GG 12/16/20204.8.5Complete industry studies to understand key industry's targetJan-2021January 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 50Menifee Mayor and City Council March 15, 2021Page 51 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus4.8.6 Meet w/CEDS committee to narrow searchFeb-20214.8.7 Create incentive plan for key industry growth TBDAdded March 12, 2020 4.9 Bradley Bridge over Salt CreekYolanda Macalalad4.9.1 Tasks TBDTBDAdded March 12, 2020 4.10 Smart Cities for InfrastructureJonathan Nicks/Cheryl Kitzerow/Yolanda Macalalad 4.10.1 Develop Strategy Plan On HoldJanuary 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 51Menifee Mayor and City Council March 15, 2021Page 52 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus5. Community Outreach5.1 Partner with MSJC Gina Gonzalez 5.1.1 Work with MSJC to identify opportunities to partnerSep-2018Gina Gonzalez/Jonathan Nicks/Dominique Samario5.1.2 Execute MOU outlining partnershipJul-20215.2 Social Media Increased PresenceImelda Huerta/Dominique Samario/Subcommittee5.2.1 Develop Social Media PolicyJun-2021Gina Gonzalez5.2.2 Create staffing plan May-2018Gina Gonzalez 5.2.3 Monitor Social Media platformsOngoingGina Gonzalez 5.2.4 Create response planJul-2019Gina Gonzalez 5.2.5 Create on-going contentOngoingGina Gonzalez 5.2.6 Develop videosOngoingGina Gonzalez 5.2.7 Develop graphics materialsOngoingGina Gonzalez 5.2.8 Create Menifee Minute SeriesOngoingGina Gonzalez 5.2.9Create Live- feeds featuring Town Halls, and eventsOngoing5.3 Public Information Officer Gina Gonzalez 5.3.1 Create staffing planMay-2018Daniel Alvarado 5.3.2 Recruit and HireMay-2019Gina Gonzalez 5.3.3 Create Communications Plan for contentJul-20195.4 Community Education OutreachJeff Wyman/Dominique Samario 5.4.1 Partner with Local HOA's OngoingJeff Wyman/Dominique Samario 5.4.2 Town HallsOn HoldAdded May 7, 2019Jeff Wyman/Jon Nicks/Dominique Samar5.4.3 Town Halls at Local Events On HoldJanuary 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 52Menifee Mayor and City Council March 15, 2021Page 53 of 54
GoalObjectivePOCAction/task RequiredCompletion DateCompletedCity of Menifee Strategic Plan 2018Goals and Objectives Implementation Plan - January 2021 UpdateStatus5.4.4Public recognition for youths & college students' contributions (include "stories")On Hold5.5.1 Identify partnersOn HoldAdded March 12, 2020 Jon Nicks/Dominique Samario Added March 12, 2020 5.5 Create Health Care /Medical Partnerships Jon Nicks/Dominique Samario Added March 12, 2020 Jon Nicks/Gina Gonzalez5.5.2 Execute MOUsOn HoldAdded March 12, 2020 5.6Public Records, Open Access & Public TransparencySarah Manwarring5.6.1 Easy Access Online Records RequestMar-2020Sarah Manwarring5.6.2Online Records Lookup (Laserfiche Public Portal)Mar-2021Sarah Manwarring5.6.3 2020 Elections Information PageJul-2020Sarah Manwarring5.6.4 Updated Agenda Management System Jan-2021Cheryl Kitzerow, Craig Carlson, Yolanda Macalalad, IT5.6.5 Accela Citizens Access / online permitting portalJan-2021Margarita Cornejo, Imelda Huerta, IT 5.6.6 OpenGovMay-20216. Workforce and Facilities Management*6.1 WorkspaceJeff Wyman6.1.1 Adequate Space for Staff and future recruitments Ongoing6.2 StaffingRochelle Clayton6.2.1Increase Expected Customer Service with Increased StaffingOngoing6.3 Update TechnologyJeff Wyman/Michelle Sarkissian/Cheryl Kitzerow6.3.1 Update antiquated systems and equipmentOngoing6.4 Maintenance EquipmentJon Nicks6.4.1 Invest in equipment to maintain City infrastructureOngoingAdded by IH (see 5/7 mtg) 6.5 Maintenance BuildingJon Nicks6.5.1 Screening at Maintenance BuildingJul-2021* Goal six (6) was suggested by the City StaffJanuary 20, 2021Item Title: 4.1 Strategic Visioning Plan UpdateItem Page Number: 53Menifee Mayor and City Council March 15, 2021Page 54 of 54